A Sit-Down with Seth Godin

Seth Godin, Permission Marketing GuruDuct Tape Marketing has scheduled an interview with permission marketing guru Seth Godin. I’ve been following Seth since hearing him speak over a year ago and own several of his books. His insight into modern marketing trends and challenging of traditional business models has made him one of the most saught after consultants and presentors in the business world.

Join Seth and Duct Tape Marketing Mon, Jan 12th, Noon CST to discuss Natural Advantages of Small Business in a Down Market. Register online, and I’ll see you then!

Lessons Learned: Myspace Profile 2.0

Screamby hyperbolic pants explosionA few months ago, an uproar emerged on my Twitter: “Change my Facebook back!” Apparently, users weren’t completely happy with the new updates to their profile view. Groups formed and petitions were signed, all with the hope of reversing the changes. But no – Facebook was improving their interface and user experience. Myspace is doing the same thing with their Profile 2.0.

The never ending Myspace profile page is another example of poor interface that has been modified beyond the creator’s original intent. I’ve worked within their rules and outside with design projects for the Chicago band Last Fast Action. It’s not easy. Inline CSS and CSS based positioning require either experts or dumb luck. As a web developer, I cringe at the tables and styles I’m required to insert in the middle of my document to effect the whole page.

Myspace has finally admitted that their users needed some guidance. At first, slew of web-based Myspace editors were created by third parties with background image uploaders, color sliders, and even the ability to remove complete sections. Next, Myspace itself created a profile editor, however, lacking the ability for advanced layout options and live preview.

Enter Myspace’s new Profile 2.0

This full featured profile editor allows users to easily select from 27 templated themes or modify individual elements of their profile individually. One of the nicest features of the customization overhaul is the live preview. Below the AJAX rich customization menus is a full-profile preview that changes by theme or individual elements as they are altered. At the bottom of this article are some screenshots of the interface including the live preview.

The Appearance menu lets you modify:

  • The Theme – Includes background image, headers, fonts, colors, and images.
  • The Layout – Alter the number of columns (1 or 2) and if there are header or footer sections.
  • Advanced Edit – Modify the background image, content alignment, fonts, colors, and spacing.
  • CSS – Allows for the proper insertion of CSS based styling into the page.

The Modules menu manages which modules are included on the page.

Here are the current modules:

  • Blogs
  • Blurbs
  • Calendar
  • Comments
  • Companies
  • Details
  • Friend Space
  • Interests
  • Music Player
  • Networking
  • Schools
  • Video Player
  • Video Slider

A simple click of the plus sign adds a module to the profile page, and a quick click-and-drag moves it around the page. Up and down the same column, or left and right to new column works. AJAX greatly improves the interface for the profile management.

Each of the modules added on the page also allow for further customization. Sections within the module can be turned on or off, even served differently for friends and non-friends. For example, the Interests module has the following options:

  • Privacy – Settings for Everyone, Friends Only, and Just Me ( the logged in user).
  • Visible Items – Linking Interests, Show General, Show Music, Show Movies, Show Television, Show Books, Show Heroes

There are also some new features of some of the modules. The Friend Space channel allows for up to 40 displayed friends and the automatic squaring of friends profile images. The Comments module can also be modified with number displayed and original vs. square friend’s profile images.

Another welcome change is the departure of the forever unused “Extended Network” box. Yes, everyone is in everyone else’s extended networks as long as you’re still friends with Tom. But with it’s departure, a new header with multiple images, status, mood, and contact links has take it’s place over the top of the entire profile. I think it looks great and adds much needed usability to the interface.

That’s it for now. Feel free to visit my recently updated profile at myspace.com/techfury2k and friend me. I’m sure tweaks and additions will come as the feedback rolls in. But the biggest lesson that I feel Myspace took away from the Facebook updates was this – Opt In. Users were not thrown into the deep end. You can opt in and are even given 90 days of backup if you decided to roll back. They are ensuring that everything works for the users and for their systems. I look forward to the future of Myspace, and hopefully, a rebirth in user interfaces for the social media networks.

Below are some screenshots of the interface including the live preview:

When NoFollow means traffic

My wife has recently become a regular blogger for her side photography business (shameless plug for Redwall Photo). She’s seen that networking herself drives traffic. Twitter, Flickr, LiveJournal, Myspace: They all provide her link juice, but what would an SEO expert say about this? Are the links NoFollow? How many hits do you get? Is it worth your time?

People complained when Flickr enabled their NoFollow feature on links. Blogs and forums that apply this “feature” don’t have as much value in the eyes of the pros. But they do. If you consider the traffic that source has, the readership the blog supports, or the scope of it’s audience, that NoFollow link can give you the traffic you were hoping for.

But it’s not guaranteed!

Continue reading

A Twitter Is Me!

I caved and opened my own Twitter account last week. You can find me at http://www.twitter.com/AaronSchalk. Feel free to follow me and note my daily observations. I keep track of interesting stories, blogs, and problems I run into daily. There’s a bit of personal stuff (but nothing too revealing) as well including interesting bands and music I come across, updates and opinions of Chicago news/politics, and just funy stuff I find online. 

A word about Twitter. Many people aren’t familiar with the benefits of Twitter. What can it do for me or my business. Why is it important for my business goals and strategies? Rand Fishkin of SEOmoz gave a great Whiteboard Friday on the topic back in May. 

 

Get Googled, Get Indexed, Today (or maybe tomorrow)

Here are a couple quick tips to getting indexed by Google on the rush. Whether it’s for a new site, new pages, fresh content or because you can’t get enough pages about blue widgets, these couple steps can quickly alert Google to send their spiders your way.

  1. Add your URL: http://www.google.com/addurl

  2. Create a sitemap

  3. Submit that sitemap via Webmaster Tools

Give me your ideas and I’ll compile a top 10 list of what you think. Everyone has their preferences and best practices, let’s share!

A Lesson in Abbr.

AbbreviationsWe’ve all been there. It’s the middle of a meeting that you have complete control of. You give all the right answers, all the right figures. But then someone asks for an update on the EQT.

The what? EQP? Did she say P or T?  You panic. You nod your head in complete understanding and dart out of the room at the first sign of the meeting wrapping up. Back at your desk, you consult with your fellow coworkers only to discover that no one knows what the EQT is.

An abbreviation is a shortened form of a word or phrase. But what IT experts and Marketing Professionals forget is that abbreviations should be meaningful to everyone – Not just to those who created them. Continue reading

5 Steps to Landing Page Optimization

Last week I attended the “Live Landing Page Optimization” webinar presented by the American Marketing Association, with presenters Jimmy Ellis and Aaron Rosenthal of Marketing Experiments. I visited with Jimmy and Aaron in December here in Chicago, and am impressed with their passion for these types of events. It has to be tiresome to continually be shown web pages and be expected to tell them “what to do to make more money.”

I can imagine that from conference to conference their presentations do not stray from the usual small, niche business owner (yes owner, not marketer) asking advise for selling more of their product. Their words are always nice but critical – almost brutal at times. But their suggestions always theme across these five points from their case study Landing Page Confusion:

5 Key Principles for Maximizing Landing Page Clarity

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Google Alerts = Cupcakes?

Yesterday I reviewed my daily Google Alerts  and came across an interesting article featuring two of our university’s student interns. As usual, I forward useful links on to our Marketing Department (actually, my wife) and this was no exception. In fact, this article directly related to an upcoming feature of the university.

To my surprise, 4 cupcakes similar to those on the left appeared in my office. A thank you from the vice president over marketing.  Paired with a Mountain Dew, my breakfast was complete.

Seriously though, I’ll be sending all my colleagues in the Marketing/Communications a walk-through to setup their own Google Alerts. Why? Because I’m the Manager of Web Services and the SEO guy. It’s not my job, but I do love seeing what it picks up.

There are plenty of free tools out there, and Google Alerts is only the start for managing your online reputation.  It’s useful to know where  people are talking about you, but more importantly, it’s useful to know where people are talking bad about you. Finding blogs that complain about your brand or forums where opinions are less then stellar, gives the opportunity to follow up and improve those relations.

Sign-up, it’s free. It’s useful. And you never know what might show up on your desk tomorrow morning.

Give Me an H1, H2, H3, etc…

Working at a university presents a plethora of stories about students, faculty, and staff. Often, the funniest stories come from those who ignore the basics. A colleague of mine at Concordia University told me about a question he asked on a Computer Science final exam.

“What are the four terms/concepts illustrated on the cover of this semester’s textbook?”

Table of Contents | H1 H2 H3Only two students out of twenty answered it correctly (one of them being my students *bragging*). Just as important to the cover and title of your book is the table of contents. Admit it, your grade school textbook’s table of contents was ignored. So often the Heading Tags, or better yet – the table of contents, are your guides to readability and usability. Continue reading